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Make media work for you with our 3-P strategy: planning, purchasing and placement.
3-P Strategy
For Douglas County Bank’s ad campaign, we planned to be where no one else was—front page. Since this had not been done with the Lawrence Journal World before, we were able to develop a campaign of banner ads that appeared in section starters for business, home and entertainment sections at a very reasonable price.
3-P strategy
For Douglas County Bank’s ad campaign, we planned to be where no one else was—front page. Since this had not been done with the Lawrence Journal World before, we were able to develop a campaign of banner ads that appeared in section starters for business, home and entertainment sections at a very reasonable price.
